No big deal, you say! But here is the kicker. The new policy will then allow Google to combine the information, that users like you and me have provided –wittingly or not– to these services to create a unique and essentially complete profile for each of its customers. The same database will contain everything Google has on you: your browsing history, search history, geo-location coordinates, your favorite videos, diary, the stories you read, the books you download, you name it.
Never mind this little thing called “privacy”, Google boasts of the convenience and the tremendous opportunities offered by this new system: by comparing your agenda, your geo-location and traffic conditions, “we may send you reminder notifications if you are going to arrive late to a meeting! “
But what will really change from what we have already given up about our personal and professional lives? In the words of the “Electronic Frontier Foundation”:
“Until now, your Google Web History (your Google searches and sites visited) was cordoned off from Google’s other products. This protection was especially important because search data can reveal particularly sensitive information about you, including facts about your location, interests, age, sexual orientation, religion, health concerns, and more. If you want to keep Google from combining your Web History with the data they have gathered about you in their other products, such as YouTube or Google Plus, you may want to remove all items from your Web History and stop your Web History from being recorded in the future.”
But you still have one day to “protect yourself” before the new policy takes effect, starting with the option of disabling the history of search and navigation feature located on: google.com/history. Here is how to do it. Check also this if you want to “get off the Google merry-go-around”.
If you have not done so until now, Google would retain all the sites you visited, all searches, and in all sections of the search engine (pictures, videos, news, maps.) starting from the date you opened a Google account, which could have been several years ago. The history displayed there will be kept indefinitely on Google’s servers.
Note that deleting the history removes the capacity of Google algorithms to “personalize” the search, which can then suggest more relevant results to users based on their past clicks and their surfing habits.